”The single biggest problem in communication is the illusion that it has taken place."
-George Bernard Shaw
Every action is, in fact, a reaction to the intent of communication.
How do you express that intent? By communicating! How do you communicate? Through content!
Everything begins with content. Even the TV commercials or billboards you love are first dreamt by a writer, jotted down after the sacred process of caffeinating, and the words are then given a microscopic stare before transforming into a brand's identity.
'Anyone can scribble some words, can everyone deliver the message?'
Meraki is a storyteller that commences radical thinking by the act of communicating.
Her stories are creative means through which people can make sense.
Meraki looks at the purpose and power of communication.
She not only communicates but also conceives and creates.
Her creations can be concepts, pitches, information, experiences, or all of the above.